Over 200 Asda stores will be putting Mass Effect 3 on shelf at midnight on the official launch date of 9^th March, with thousands of eager fans expected to flood into stores to get their hands on this much anticipated game, despite it being the middle of the night.

Andrew Thompson, Head of Games at Asda says: “Mass Effect 3 is set to be a huge hit with the gaming community so we want to make sure it is affordable and available to play as soon as the clock strikes twelve. We are not only stocking the game nine hours ahead of other retailers but we’ll also be selling it for the competitive price of £37.97. With stock not as widely spread for this big release, Asda really is the top destination for games enthusiasts this Friday and for future releases.”

The official worldwide release date is Friday 9^th March, 00:01 and the game will be available in over 390 Asda stores and on www.asda.com.

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The good news is that it is for U.K. gamers only.  The bad news, unfortunately, is that it is not being offered to any other area.  To get you deal on just go the the Ubishop and put in this code - ACB18MARCH

See the hint in the code also?  Yep, you can even purchase Assassin’s Creed Brotherhood for a very healthy discount!

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More than 2,000 movies are available across the stores to rent (from £1.99) or to buy (from £7.99), many in HD as well as SD, from major movie studios including 20th Century Fox, The Walt Disney Company1, Lionsgate2, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures, Starz Media2, Universal, and Warner Bros. The service also provides a broad selection of content from local market studios including ContentFilm International, E1 Entertainment UK and Optimum Releasing (UK), and Constantin Film, Kinowelt and Universum Film (Germany), MK2, EuropaCorp, Pathé, SND and Wild Side Video (France) and Vértice Cine (Spain).

Titles available within the launch window include Angels and Demons; Bruno; Disney/Pixar’s Cars; Walt Disney Pictures’ The Chronicles of Narnia: The Lion, The Witch and The Wardrobe; Crank 2; The Dark Knight; Dead Space: Downfall; Drag Me to Hell; Gran Torino; Harry Potter and the Order of the Phoenix; National Treasure; Pirates of the Caribbean: The Curse of the Black Pearl; Public Enemies; Star Trek; Terminator Salvation; Transformers 2: Revenge of the Fallen; and Valkyrie; and X-Men Origins: Wolverine. Additional content will be added on a weekly basis.

“The launch of the PlayStation Network video delivery service extends our entertainment offering and provides consumers with another way to access their favourite movies, whether at home or on the go,” said Andrew House, President and CEO, Sony Computer Entertainment Europe. “With the choice of content constantly expanding, including full games, bite-size downloadable “minis” games, demos and now movies too, the PlayStation Network is the gateway to a world of entertainment.”

At launch, there will be a special offer for existing PSN members, allowing them to receive a complimentary copy of The Da Vinci Code if they buy Angels and Demons. There will also be a special promotion to encourage new members. Anyone who registers for a PlayStation®Network account using their new PS3s between 19th & 30th November 2009 will receive a voucher to download a complimentary copy of Transformers to own.

Located on the PlayStation Store under the “Video Store” section, the PlayStation Network video delivery service provides consumers with an exceptional entertainment experience, adding HD and SD movies for rental or purchase, to the already comprehensive line-up of games, demos, trailers and other content.

The video delivery service will be fully integrated within the PlayStation Network, using the same log-in, wallet system and user-interface. Visitors can search for movies by name, or can browse categories such as “new releases”, “genres” and “most popular downloads”. PS3′s progressive downloading allows viewers to start watching a film shortly after the download begins. They can also access certain games or other content on their PS3 while the download is taking place.

Consumers who choose to rent have up to 14 days to watch their movie, and, once playback is started, they have 48 hours to watch the content. Purchased movies are stored on the PS3 hard disk drive and can be accessed at home via PS3 or transferred to PSP for content on the go.

The PlayStation Network video delivery service takes prime position in a line-up of PlayStation entertainment features, alongside streaming music video with VidZone, Catch Up TV services and free digital TV viewing with PlayTVT. With games, music, Internet, photos, communications and more, it’s yet another reason to make PS3 and PSP the heart of your entertainment world.

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“With eight games released from February to April, we’re about to embark on Rising Star Games’ busiest period to date,” says Martin Defries, managing director, Rising Star Games. “And it’s a real case of quality and quantity – with Fragile Dreams (the title known as ‘Fragile’ in Japan), Half-Minute Hero and our first PlayStation 3 and Xbox 360 titles, it’ll be a brilliant start to what will be our best year ever.”

Highlights from February include the mind-meltingly mental Half-Minute Hero on PlayStation Portable. This brilliantly original title fuses classic gaming mechanics with bite-sized 30-second gaming to create one of the format’s most audacious twists on the RPG genre. Animal Kororo, a ludicrously cute puzzle game will be published on NDS this month.

March sees the release of Fragile Dreams, one of 2010′s most anticipated Wii titles. A game of unrivalled atmosphere, charm and beauty, it looks set to be the format’s definitive entry into the adventure genre. Avalon Code, My World My Way and Rune Factory Frontier complete a busy month for Rising Star Games.

Gambridge titles include February’s Papermates on Nintendo DS and DSi – with users of the latter able to photograph themselves or anything they fancy in order to create truly unique in-game characters. These characters must be nurtured through a series of stat-increasing mini-games – the better the creations, the more valuable they become. Way of the Samurai 3 – also released in February – sees Rising Star Games debut on PlayStation 3 and Xbox 360. The Way of the Samurai series has been hugely popular in Japan, and this latest incarnation marks its most accessible outing yet. With an engrossing storyline which sprawls across ancient Japan, this historic action adventure marks the first appearance of the series on next-generation home consoles.

Rising Star Games 2010 release schedule so far:

February 2010

March 2010

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