THQ offers WWE gaming fans a chance to be the first to “Live The Revolution” in the comfort of their own homes. In a first-of-its-kind consumer offer, THQ, partnering with Kerrang! Radio, IGN and Come Round, will offer 500 people in the UK the chance to own a copy of the latest WWE videogame, WWE’13, before anyone else in the world.
The consumer experience kicks off with WWE celebrations on Sony Radio Academy Award “Station of the Year” nominee Kerrang! Radio. Alex Baker, Commercial Programming Manager and Presenter states, “We at Kerrang! Radio are absolutely thrilled to be involved with the WWE ‘13 campaign, and will be leveraging our presenters’ genuine love of WWE through exciting on-air mechanics which puts our listeners’ love of gaming and WWE at the heart of the action – I cannot wait to get this campaign on air and feel the listeners’ reaction. OFF THE TOP ROPE!!!!!!”
Exclusive WWE13Live party information will be available through an IGN-created bespoke hub on www.wwe13live.com. Dan Kilby, IGN UK’s Project Manager says of their involvement “WWE is massively popular among the IGN community, so we’re excited to be spreading the word about WWE ‘13 and the amazing Live parties to millions of UK gamers.”
The WWE13Live parties are being facilitated by Come Round. Giles Harris, Managing Director of Come Round, comments; “This is the first time ever that a video game will be launched in association with Come Round, and the bespoke house parties give gamers and WWE fans the opportunity to get closer to the action than ever before.”
Consumers are guided through registering to host a WWE13Live party. All the lucky 500 winners need is 9 friends to attend their party on Saturday October 27, use the party pack that is supplied, play their copy of WWE ‘13 and use their own social media channels to showcase the event. Out of these 500 groups, one will be chosen to attend the WWE Raw Live event at Birmingham’s LG Arena on Monday 5 November, where they will not only watch the show, but also meet WWE ’13 cover star CM Punk.
Jon Rooke, Marketing Director, UK & Europe at THQ concludes “This really is the full package for the ultimate WWE Fan. We are really excited to watch the parties unfold on 27 October; and to see the exclusive content supplied by Kerrang! Radio and IGN UK”